Here are some key metrics Sinopia uses to measure the success of our digital marketing impact:
- Total Site Visitors
- The total amount of traffic that goes through your website domain.
- Cost Per Lead
- The averaged out cost for each organic SEO lead generated for your website.
- Organic SEO Leads
- The number of leads driven to your site through search engines like Google or Bing, without the help of paid ads.
- SEM Click Through Rate (CTR)
- A number that shows what percentage of people that saw your ads clicked or interacted with them.
- If 100 people view an ad, and 5 click on it, your SEM CTR is 5%.
- Cost Per Click (CPC)
- The amount you pay on average for a user to click on your ads. The lower, the better.
- Keyword Rankings
- A metric that shows your websites organic position relative to others for certain keywords.