Hillside Medical Group

Maximizing Online Visibility for Patient Growth

We delivered a comprehensive strategy starting with a keywords analysis based on services offered. We prioritized high intent keywords enabling us to be more effective at brining in new patient leads with high probability of conversion.

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About Hillside Medical Group

Hillside Medical Group stands as a cornerstone of primary care in San Antonio, Texas, committed to delivering evidence-based healthcare to individuals and families. With over 25 years of experience, their dedicated team of medical professionals offers personalized care designed to meet the unique needs of each patient. Specializing in a wide range of medical treatments, Hillside Medical Group ensures that every visit is met with the latest medical knowledge, cutting-edge equipment, and a focus on comfort and efficiency.

The Challenge

Hillside Medical Group has long been a pillar of health and wellness in San Antonio, providing patient-centered care. From routine check-ups to advanced treatments, their wide range of services is designed to prioritize the well-being of their patients. However, despite the high-quality services they provide, Hillside Medical Group faced significant challenges when it came to expanding its reach and building a broader online presence. Their website lacked search engine optimization, making it difficult for potential patients to find them online. Lack of exposure to social media missed out on opportunities to engage with the community. Without a solid digital marketing strategy, their reputation and services remained relatively unknown to new patients, limiting their ability to grow and connect with the wider community they served.

Our Strategic Approach

This client was struggling to generate web traffic and new leads. The client is located in a hyper competitive major metro and was competing for the same base of new patients as many other medical practices offering similar services. These medical practices ranged from small, independent practices to PE backed large consolidated chains and very large hospitals. The market is very competitive and PPC rates carry a premium. As a solo practice the client needed a cost effective, easy to implement strategy that could provide sustained returns. In addition, the client’s prior agency had left a lot to be desired in terms of site user experience which was hurting conversion rates on site.

Optimized Local SEO

We revamped the website with precise local SEO tactics, ensuring Hillside Medical Group ranked prominently in San Antonio searches. This boosted online visibility and brought a steady stream of new patients to their doors.

Engaging Social Media Campaigns

We launched targeted campaigns to humanize their brand and connect with their community. Patient testimonials, healthcare tips, and staff spotlights turned followers into loyal advocates.

Tailored Advertising for Immediate Impact

Our data-driven PPC ads delivered measurable results, targeting patients searching for primary care services. This approach maximized ROI and increased appointments exponentially.

Enhanced Online Reputation Management

By encouraging positive reviews and addressing feedback with care, we helped Hillside Medical Group build trust and establish a stellar reputation that resonated with patients.

Find Driven Results With Sinopia.ai

we have doubled the site traffic in under six months

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reduction in CPL by analyzing, optimizing, & Google Ad campaigns

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