Sinopia.ai

Digestive Institute of Arizona

Patient Engagement & Local SEO Success

We delivered a comprehensive strategy starting with a keywords analysis based on services offered. We prioritized high intent keywords enabling us to be more effective at brining in new patient leads with high probability of conversion.
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Digestive Institute of Arizona 1

Find Driven Results With Sinopia.ai

About Digestive Institute of Arizona (DIA)

The Digestive Institute of Arizona will be your partner in achieving optimal digestive health. Located in Phoenix and Gilbert, they have a team of skilled specialists with advanced medical expertise and cutting-edge technology knowledge to deliver personalized care and exceptional outcomes. From innovative facilities and state-of-the-art equipment to leading experts shaping the future of gastroenterology, every detail reflects their commitment to excellence. Convenient locations, quick appointments, and hospital affiliations ensure you receive seamless, comprehensive digestive care every step of the way.

The Challenge

Despite offering top-tier gastroenterology services, the Digestive Institute of Arizona struggled to make its mark online and draw more patients to its state-of-the-art clinics. Their innovative facilities and advanced technology were underutilized, as potential patients couldn’t find them through online searches. Lacking a robust digital marketing strategy, they faced hurdles in building a strong online presence. Their social media platforms remained underwhelming, failing to engage their community effectively. Additionally, traditional advertising methods fell short in attracting local patients, resulting in missed opportunities to showcase their exceptional care.

Our Strategic Approach

This client was struggling to generate web traffic and new leads. The client is located in a hyper competitive major metro and was competing for the same base of new patients as many other medical practices offering similar services. These medical practices ranged from small, independent practices to PE backed large consolidated chains and very large hospitals. The market is very competitive and PPC rates carry a premium. As a solo practice the client needed a cost effective, easy to implement strategy that could provide sustained returns. In addition, the client’s prior agency had left a lot to be desired in terms of site user experience which was hurting conversion rates on site.

Elevating Online Presence

We developed a robust SEO strategy to rank DIA prominently on search engines, ensuring their exceptional services reached patients actively searching for gastroenterology care in their area.

Hyper-Targeted Advertising

Our tailored PPC campaigns connected DIA with local patients, delivering measurable results through geo-targeted ads and high-converting keywords that maximized their ROI.

Engaging Social Media Management

We transformed DIA’s social media platforms into dynamic hubs of engagement, sharing educational content and building a loyal, interactive community.

Streamlined Appointment Scheduling

By integrating user-friendly appointment systems on their website, we simplified the booking process, driving more foot traffic to their clinics effortlessly.

Find Driven Results With Sinopia.ai

we have doubled the site traffic in under six months 

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DIA
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Elevate Your Presence Today!

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