If you’re a doctor, physician, or manage a medical practice, and you are looking to improve your patient traffic and digital presence, one of the first places you should start with is your website. Fortunately, medical practice websites are not complex, and they can be made exceptional with some diligence and attention to detail.
Here at Sinopia.ai, many of our clients work in the medical space and operate private medical practices in primary care, pediatrics, gastroenterology, and everything in between. As such, we have built our expertise through designing, building, and managing professional medical websites in the real world.
To help you understand the principles we tend to follow, we have put together a list of the Top 10 Essentials For The Best Medical Website Design. This is not all you will need, but if you can get this initial list of items implemented into your website you will be well on your way to digital marketing prowess with your practice.
The List - Medical Website Design
A Compelling Home Page
- An exceptional hero image
- High quality, cohesive design
- Smooth animations
- Clear menu bar
- Easy to navigate
- Call To Action (CTA) Button that stands out
- Color scheme that aligns with your branding
- Other important information
CTA Button That Is Optimized
b. So what are some of these “tools” we keep referring to. The fact is that they are varied and diverse, and each comes with its benefits and drawbacks. Which products are the right fit for you really depends on your current state, goals, and needs. We will dive into understanding these ideas in future blogs, where my team at Sinopia and I will break down how to better develop individualized digital marketing plans for healthcare digital marketing. For the time being, we have compiled a list of AI tools that you can use to improve and streamline your marketing impact.
i. For the CTA button to stand out, you do not need to do much. Having the button be a different color and giving it a dedicated location on the UI will generally be enough for it to stand out.
Make sure you keep this button on theme with the rest of the website, or it could look unprofessional and be ineffective. As we mentioned previously, your website theme should align with your branding and brand colors. So, if you are like Sinopia.ai and your brand colors are dark red, gold, and white, then these are what the colors of your website should be. For your CTA button, it should be one of these colors and it should be in harmony with the rest of your website.
ii. The second part of optimizing your CTA button is to ensure that it is always accessible for users. You never know when or where a potential client may decide they want to book an appointment with you. For that reason, it is important to make sure that the button they can use to book is easy for them to find.
The most effective way to do this is to keep that CTA button in the same location on their screen the entire time. For many of our clients this tends to be the top right hand corner, but it can be elsewhere as long as it is accessible.
Phone Number That Is Always Visible
XXX-XXX-XXXX
(XXX)-XXX-XXXX
(XXX) XXX XXXX
Locations, Hours, And Other Relevant Information
- The fourth step in building your medical practice website is making sure all the pertinent information a potential client may want to see is easy to find. This includes your office location, or locations, along with your office hours, accepted insurances, and other important details about your practice.
- Make sure these things are well organized and placed intuitively on your website.
A Listing Of Your Services Offered
- Next, you’re going to want to make sure patients know what kinds of services you offer. This can help with keyword rankings and other facets of SEO. This often entails a listing of the services you offer, with descriptions, FAQs, and images for each. Developing this content is not necessarily easy, but it is relatively simple and goes a long way in helping people understand what you have to offer. This way you are not only attracting more patients and calls, but those patients are also more relevant to you and can better benefit from what you have to offer.
- This will also help differentiate your practice from others in the space. If you are a dentist who offers a new cutting-edge treatment, being able to boast this on your website will provide you great publicity and help patients better understand your practice.
Mobile Optimized
- Next, you’re going to want to make sure patients know what kinds of services you offer. This can help with keyword rankings and other facets of SEO. This often entails a listing of the services you offer, with descriptions, FAQs, and images for each. Developing this content is not necessarily easy, but it is relatively simple and goes a long way in helping people understand what you have to offer. This way you are not only attracting more patients and calls, but those patients are also more relevant to you and can better benefit from what you have to offer.
- Mobile optimization is the process of making sure your website is customized for accessibility on mobile devices. Though not surprising to most, mobile phone ownership has skyrocketed in the 21st century especially in the last decade. 97% of Americans now own a mobile phone and the majority of them search for medical services on their hand-held devices. So if your website is not mobile optimized, with an excellent user experience (UX) on handheld devices, you could be missing out on a lot of traffic and revenue.
Patient Forms
- Next, you’re going to want to make sure patients know what kinds of services you offer. This can help with keyword rankings and other facets of SEO. This often entails a listing of the services you offer, with descriptions, FAQs, and images for each. Developing this content is not necessarily easy, but it is relatively simple and goes a long way in helping people understand what you have to offer. This way you are not only attracting more patients and calls, but those patients are also more relevant to you and can better benefit from what you have to offer.
- This will also help differentiate your practice from others in the space. If you are a dentist who offers a new cutting-edge treatment, being able to boast this on your website will provide you great publicity and help patients better understand your practice.
About Us Page
- Another way to separate yourself from other practices is by having a great, personal about us page.Telling your patients what makes your practice special can go a long way, as people tend to seek their medical services from those they trust. Having your practice story, philosophy or other details that can give context to your practice are amazing tools, and they also make your website feel like it is truly yours.
- You can also use this space to talk about future ambitions and other things that are important to you so that people can get to know you and your team better.
Blog
- Blogs, short for web logs, are where internet searchers can go to find answers to their questions, read something interesting, or just learn new things. For a medical practice a well managed blog can help with keyword rankings and SEO while also serving as a valuable resource to your patients and community. Generally, your blog should not be a medical journal. It is more to communicate relevant information about topics in medicine, rather than recommend medical advice.
- Blogs take time and effort to write, but their benefits are often worth it. Each blog post should aim to be between 500 to 1000 words, minimum, and you should aim to post a blog on your website once every few months, minimum.
Testimonials
- Finally, testimonials. One could argue they should be higher on this list, but we have put it here for a few well pondered reasons. First, testimonials have to be presented authentically for them to be effective. It should be clear to users you could not have faked those testimonials even if you wanted to.
- The first tactic Sinopia implements to accomplish this is linking your Google reviews directly to the website. This way you can simply show what customers are saying and the ratings they are leaving through the trusted third-party of Google. Through our online reputation management system we are able to also help make sure your Google reviews are always monitored and negative reviews are addressed (and resolved) in a timely manner.
- The second tactic Sinopia can implement to make sure users find your testimonials authentic is case studies. Case studies are specific examples of how your service has helped people improve their lives. Case studies can be written about in your blog or you can add a separate page to your website for them. Either way, make sure they are relevant, well-written, and structured to drive more patient traffic your way.
A Final World on Medical Practice Websites
Implementing all of these changes to your website can seem overwhelming and take up far more time and energy than you have. Fortunately, there’s a way to level up your website, generate more leads, and drive more patient traffic your way with Sinopia, all for less money and headaches. Level up your website, SEO, and social media at a fraction of the price and with substantially better customer digital marketing services at Sinopia.ai.
